Archive

Category Archives for "iphone"

Top Tips To Boost Your Mobile Marketing

Top Tips To Boost Your Mobile Marketing

Mobile marketing is one of the latest methods of advertising for any kind of business. If it is done correctly, you are sure to benefit greatly from all of your efforts. This article was written to help you know the methods that work and what to avoid, in your mobile marketing campaign.

Anytime, you are doing a mobile marketing promotion. You want to let as many people know about this as possible. Put the information on flyers, write about it on your blog and social-networking sites, and create special business cards for the event. The more people that know about it, more customers you will have.

Offer your mobile marketing customers a little red carpet treatment to make them feel special. If you do this, they will spread the good word about you! The most effective measure of any campaign is sales, and providing your mobile customers with unique discounts will spur them to make purchases and exponentially promote your positive reputation!

Out of pure etiquette, refrain from sending messages out to your customers on Sundays or late at night. And even though time zones vary, make sure you never send out messages when it’s nighttime in your neck of the woods. Just wait until midday to be safe, and always avoid Sundays and Saturdays too if you can help it.

One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing the same thing. This will allow you to see how things are done correctly. You won’t want to copy their formula verbatim, but it will help to emulate their style a bit.

Keep in mind that mobile marketing is targeted for keeping your current customers, not acquiring new ones. Current customers know your product, and are much more open to getting texts from you and trust your website. New customers will probably find you using a regular computer, though it won’t take them long to sign up for texts.

To make your customers feel appreciated, send out automatic thank you texts after a purchase. The message will show your customers that you care about their business and make them feel valued. It will also help you to stick out in their memory, the next time they’re looking to make a purchase.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

Use your traditional site to drive a lot of traffic to your mobile platform. Urge people that visit your regular website or blog to visit you on their mobile phones when they are out and about. This will give you yet another way to stay close to your customers and potential customers.

Use the provided information to make the most of your efforts in your mobile marketing campaign. These tips will help you to save time by going through the trial and error step that many businesses have had to go through before finding the methods that work well for their growing companies.

Three Start-up Ideas On Mobile Commerce

Three Start-up Ideas On Mobile Commerce

Mobile commerce or more widely known as M-Commerce is all about the boom of applications and other services that are readily accessible from mobile devices with internet capabilities. It includes new technologies, business models and other services. In other words, it is the ability to buy and sell services via handheld devices such as cellular phones, tablet computers and personal digital assistants or PDAs. M-commerce also enables users to access the World Wide Web without the need to plug their devices into. It is different from the traditional e-Commerce due to the fact that mobile phones and mobile devices impose very different control compared to desktop computers. Consequently, they also open many new doors to a surge of new mobile applications and services. They are present wherever you are, making it easier to find restaurants, keep in touch with family or make it easier to pay bills online.
Since that is already the case, it is now very hard to ignore the significance of getting into mobile commerce. A lot of businesses now are accepting mobile payments as it is now beginning to make sense. If you want to consider implying mobile commerce to your business too, here are some tips to help you start.
1. Know all the options. While there are many options to choose from for mobile fund transfers, for a lot of businesses, there are two good choices. First is to use devices like the Pay Anywhere device. It is possible by using a smart phone or tablet with an attached card reader device that processes credit card payments whenever needed. In fact, this type of point of sale payment option is even used in banks and other enterprises like restaurants. The second basic option to use is the “contactless payments”. This basically allows buyers to pay for their choice goods, products and services by using just the information from the client’s virtual credit card stored on a mobile device. The mobile device will be the one to communicate wirelessly by means of a payment terminal.
2. Talk to your bank. If your business is already registered with a merchant account on one of the major banks, never hesitate to ask if they offer extensions such as mobile payment service for your business. Banks will generally assist you on your needs to integrate other options for you to receive payments and keep your business going. Some already have the mobile payment option like Citibank but if your bank doesn’t offer it yet, third party companies can help you there. All you have to do is sign up to them and install their app to your devices, and then you’re good to go.
3. Always be connected. Whatever mobile commerce you choose for your business, you still need to connect it to your current system of operation. Of course this will mean some changes in your accounting transactions, task management and client relationship that may sometimes not mean much to your business. You may not see the results in a week or a month or so but and changes is sales may not be significant at first. Never lose heart, other businesses are already integrating this method and it brought them better check out options.
Mobile device point of sales and other contactless payments are now making sense to various types of businesses. However, these processes may also have some limitations. While you can see that this is a very good option for your business, decide if this is a type of option you and your customers are ready to enjoy.

The Finest Mobile Marketing Tips Just For You

The Finest Mobile Marketing Tips Just For You

Picture this, you have a way of reaching exactly the type of audience you want and it can be done through something that they hold close to their heart…literally. Mobile marketing is one of the greatest forms of marketing when done right. Read on if you would like to find out more.

Consider adding advertising to your website that specifically built for the mobile environment. Your traditional web banners are not going to cut it on a mobile device. In fact, if you have optimized your site for a mobile experience, those banners are no longer even visible. There are a lot of great mobile advertising platforms out in the market, including AdMob, iAd and MobClix. Investigate them and choose the right one for you.

Make sure your mobile ads are compatible against all platforms, cellular devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business’ ability to reach more customers via the devices they use the most.

Use a platform that allows you to personalize your messages by way of tokens. Personalizing something is always a great touch. You can put your recipient’s name in every message making it a little more likely they will want to read it. Just keep in mind the 160 character limit when doing using tokens with email formatting.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen like click-to-call or simply booking an appointment time.

Optimize your mobile website for local searches to ensure that people will find you. For example, when you are out in a neighborhood that you don’t know, you will probably search for “(location) Indian restaurant.” If you want to be found, be sure that you focus on those types of keywords for your site.

One of the most interesting aspects of the new smartphones is the inclusion of GPS functions. Incorporate location into your mobile marketing by providing the option for users to quickly locate the nearest authorized retailer or site for your products and services, then offer a discount or promotional code for users who visit that location.

Be sure to alert your subscribers of any fees, even those that you aren’t charging. If there are standard rates applied to their cell phone bill from the provider because of your messages or even if you are charging a small fee for the service you are providing, you should give that information to your subscribers immediately to ensure there are no legal situations later.

To summarize people grow close to their mobile devices. If you are able to create your mobile marketing plan in a way that respects your customer’s privacy and appeals to their interests, then you have got a great chance to draw in more business. Hopefully this article helped you solidify some ideas.

Top Notch Mobile Marketing Tips To Increase Your Business (2)

Top Notch Mobile Marketing Tips To Increase Your Business

Mobile marketing is a very promising new business environment that can be used by companies of all sizes to tout their products and services. With the mobile marketing tips and tricks in this article, you are sure to discover new opportunities to capitalize on this exciting new prospect in technology and sales.

Brief and non-business related links and text messages are allowable in network marketing, but make sure you are sending out relevant content that your subscribers would enjoy or find helpful. This should only be done occasionally because you do not want to appear to be a spammy sender and have customers unsubscribe.

You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.

Send mobile messages out at different times of the day. Find out which time of the day gets the best response. Since you are sending messages to people with different lifestyles, some people may be getting to work or going to sleep when you send your messages. By timing your messages right, you increase your chances of success.

Ask customers for their cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.

Mention your mobile marketing everywhere you can. Talk about it on your social networking sites, any blogs you have, your e-commerce site, and anywhere else you can think of. You want your customers to realize that they can access your company from where ever they are, and it will be easy for them to do so.

Mobile marketing is all about catering to that particular niche, so you really have to play it up by formatting everything you put out to work well in the mobile world. So if you ever do make any videos, make sure they’re preemptively formatted for mobile devices to ensure the best quality.

Choose the right font size is important in mobile marketing. Font size around 16 pixels or higher is an excellent choice, but you can size it to fit your own desires. Using a size relative to the size of the window is great. Remember if your targets can’t read it then it is useless.

Be prompt with your messages. This goes along perfectly with being relevant. You can send out an email about something happening, but it doesn’t always translate when you need to send a text message. Don’t be too early or too late with your messages. For example, you can announce a sale minutes before the store opens, versus days.

In light of this new information on ways to use mobile technology, your company can apply these new ideas to expand its loyal customer base, increase exposure, encourage long-term customer relationships, and to develop useful and popular mobile applications. With these tips, you are sure to discover new ways to stay ahead of the curve.

Smart Mobile Marketing Tips For Your Business 5

Smart Mobile Marketing Tips For Your Business

It is, normally, pretty difficult to find a target audience that is as focused and easy to cater to than mobile marketing. People are on smart phones all day long and what better way to get your message out, than to the device that they hold closest to themselves each day. Check out some of the best tips in this article.

You need to have a home base involved with any mobile marketing strategy. Do you want your customers at your website, or do you want them to go to your Facebook page? Everything needs to be built around the home base of operations online and the rest are fingers protruding from the hand.

If you want to increase your site traffic from users using mobile devices, develop a mobile application for your site, and offer it on your website. Apps are a convenient way for hand-held users to get to a service with one click. There are many tools and sites that can help you to develop your app, so take advantage of that.

To make sure your text subscribers are only seeing the information they want, segment them! When they opt-in, give them a poll asking them what they’re interested in them. Only send gaming offers to people who are interested in gaming, and only send music related content to customers who have shown interest in music. If you segment your subscribers, your texts are more likely to keep them engaged.

Never hide who you are. Tell your customer up front what your business is and who you are. You should never send veiled or confusing messages to your customers. People begin to feel threatened when they do not understand what is going on, so if you forget to do this, you may alienate some of them.

You must keep in mind that mobile marketing works best on customers you already have, so your goal is to not only retain them but convince them to forgo the competition and only buy from you. Give them coupons, discounts, information on new products before anyone else has it, and you’ll find they remain loyal to your company.

With today’s technological age there are more people on their smart phones than ever before. So a good way to market is through mobile marketing in any way, shape, or form. Educate yourself about what you can do to market through the phone; think of applications that people would want or need, and before you know it success should follow.

A great mobile marketing campaign is to have a QR code on physical advertising, like a bus shelter poster or newspaper ad, and then give the reader a coupon in return for accessing your information. This will give your brand value to the mobile user and they’ll be more inclined to try your QR codes in the future.

In conclusion, marketing is not easy and neither is catering to your intended audience. There is a lot of great information in this article to help you understand what mobile marketing is and how to best use it for your own plan. Hopefully, you will be able to start using it today.

How Mobile Marketing Can Work For You 5

How Mobile Marketing Can Work For You

Today people are doing more than you would have dreamed possible with their cell phones. Smart phones keep getting more and more popular, and their capabilities are growing, almost as fast. If you are running a business, you owe it to yourself to investigate how you can make these, ever more common phones, work for you.

Take your time to make your mobile marketing fun for other people if you really want it to be effective. As someone is out there waiting for their bus to come or waiting for that traffic jam to relent, they could be watching a funny advertisement created and released by your company.

Be sure to let the recipient know who you are and what you offer right up front. If they question who you are and what it is that you are offering to them, you are going to have a difficult time trying to get them to invest any of their money into what it is that you are offering.

Do not use text abbreviations in your mobile marketing message. While it is acceptable for person to person communication, it looks unprofessional coming from a business. Also avoid using all caps in your message. Your consumers will feel like they are being yelled at. However, it is acceptable to use all caps in your call to action.

When designing your next mobile marketing campaign, it is important that you remain aware of the visual limitations of most mobile and smartphones. The screens are often very small, and highly pixelated images are unlikely to do your product or brand any special favors. Opt for clean graphics that will be visible on even the smallest display.

How To Create An Android App Without Coding?

 

Advertise your mobile campaign as a way of getting special offers and saving money. Mention it in other ads, on your website and on social networks. If people think that your campaign will be helpful to them, they will sign up for it. Present it as a popular and fun way of staying updated about your offers.

There are many free online QR code generators who also give you access to tracking statistics, so use one of them for your mobile campaign. This will allow you to keep track of which campaigns work the best and where the QR code should be on the product to get the most use out of it.

Make use of QR codes to allow mobile device users to instantly access your marketing content. QR codes are square, black-and-white boxes that have data encoded in them. When a user takes a picture of the QR code with his mobile device’s camera, a decoding app will take the user to a website or show a message. This means your customers don’t have to write down a URL to visit later.

These are just a few of the ways that you can turn the omnipresence of smart phones to your advantage as a business owner. Having a phone-friendly marketing strategy is the same today as an internet marketing strategy was ten years ago. Mobile marketing is a burgeoning field. If you get into it now, you can start reaping the rewards that much faster.

How To Reach Out To Your Audience Thanks To Mobile Marketing (5)

How To Reach Out To Your Audience Thanks To Mobile Marketing

Mobile marketing can be a very fascinating thing to get into. It has so many ways that it can be customized for each business that the possibilities are nearly endless. This can make it a challenge for a newcomer who doesn’t have a clue where to begin. This list of tips can prepare you for the challenge.

Don’t mix the purpose of emails and texts. You can use text messages to reconfirm information included in an email you sent earlier. It is acceptable to send a text reminding your customers 5 minutes before your store sales starts, but don’t send the two week advance notice as a text message.

Offer check in bargains and discounts at your brick and mortar store. This encourages individuals to “check in” while visiting your location, and increases your exposure to their friends and family. Some businesses have seen a significant increase in traffic just by taking this step. An app like Foursquare can help with this.

Optimize your mobile website for local searches to ensure that people will find you. For example, when you are out in a neighborhood that you don’t know, you will probably search for “(location) Indian restaurant.” If you want to be found, be sure that you focus on those types of keywords for your site.

Promote! Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up, they will all be for naught. Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.

Offer discounts or other special offers to customers using geolocation applications to check in at your business. While some applications show check-ins automatically, users can set individual preferences. By offering incentives to check in, your customers are more likely to do so, resulting in increased word of mouth advertising for your business.

Don’t make the mistake of using mobile marketing as a sole strategy for your campaign. Mobile marketing is just one communication medium for your arsenal and should be part of a larger picture. Use it along with other tried and true marketing strategies for an overall, sound marketing plan for your business.

Make at least five minutes of fun for your mobile customers. You should compose unique and fun texts that will leave an impression on your customers. When they are idle during the day, they will look to your text for fun. The more you put into keeping it interesting, the more of an impact you will have.

Mobile marketing is indeed a thing of great variety with so many strategies and plans. That is both its gift and its curse. It’s a gift because it has many options that are customizable and it’s a curse because too many options make it difficult to decide. These tips should have made it a bit easier for you.

Expert Mobile Marketing Strategies That Really Work (2)

Expert Mobile Marketing Strategies That Really Work

Mobile marketing has so many possibilities! What can you use? What can you do? How can you apply it to your own business needs? It is rare to find a company that will market just like yours, so why not take advantage of that and create a marketing plan that works for you? This article can help you.

Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.

Make use of QR codes to allow mobile device users to instantly access your marketing content. QR codes are square, black-and-white boxes that have data encoded in them. When a user takes a picture of the QR code with his mobile device’s camera, a decoding app will take the user to a website or show a message. This means your customers don’t have to write down a URL to visit later.

A key element to mobile marketing success is to target your message whenever possible. If you have known buying habits of customers, your advertising and marketing should be targeted towards the buying habits of these customers. You already have your foot in the door with them, so why not go with what has already been successful with them.

To pull in new customers, send out SMS messages. In your message, ask people to sign up for your text messaging list. You can send them updates about sales, new products, or other services periodically. Texting is becoming more popular by the day, and it’s a great way to send out information. Keep the messages short, and don’t send them out too often, otherwise many potential customers will cancel the service.

Remember in your mobile marketing campaign that you are reaching out to customers as individuals more than as large groups. Mobile marketing is personal. The devices that your advertising is displayed on usually only have one user, so it is very personal. Use your targets name if you can to deliver personalized content.

Mobile marketers should be mindful of the importance of aiding existing customers in sharing their subscriber status with their friends and acquaintances. Be sure to encourage customers to pass text offers onto others, and you will immediately have the power to expand your reach beyond the customer base you already had.

Do what is necessary to avoid random acts of social media. If the thought crosses your mind to execute random acts of social media, step away from your computer and rethink your next move. You are going to want to take the time to carefully plan your next move so you do not blow the profits by making the wrong move.

Isn’t creating your own mobile marketing plan exciting? There are so many possibilities. As you have seen in this article, there are a lot of ways this can be done and no two techniques will yield the same results. Customize your mobile marketing plan. Choose from the many options available to work with your business needs and budget.

Making Mobile Marketing Work For Your Business (3)

Making Mobile Marketing Work For Your Business

Did you know that mobile marketing not only covers the most commonly referenced area of mobile devices, but also mobile billboards, travelling expos and any type of advertising that is in some sort of motion. If you ever wanted to further your knowledge of mobile marketing, then check out the next few paragraphs.

Design your mobile ads so that they are interactive and sharable. Many cell phone users have a natural affinity for sharing and some will ‘like’ your ad on Facebook or ‘tweet’ about it on twitter if the option is available. This can bring your ad to a whole new audience without you having to pay any extra money. Additionally, a lots of people like to comment of ads. If your ad campaign has lots of comments, it can significantly increase your company’s visibility in the marketplace.

Do not send out offers by text too frequently. If you send them out too often, customers will not have the incentive to take up your offer because they know there will another one coming soon. You want to make your offer special so that customers will feel like they cannot miss a good deal which might not come again any time soon.

Do not send your messages anytime. People will not appreciate getting a message from you in the middle of the night. Perhaps you can even divide your customer base by time zones so that you do not send a message at an odd hour. Avoid sending messages during holidays, except if it is relevant to your campaign.

Separate your customers. If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.

Perhaps mobile users would like to be treated a little better than the average user, and perhaps you could make them feel as if they’re getting a little extra by subscribing to your mobile site or app. You can offer special rewards just for mobile users in order to increase the mobile side of your business.

Out of pure etiquette, refrain from sending messages out to your customers on Sundays or late at night. And even though time zones vary, make sure you never send out messages when it’s nighttime in your neck of the woods. Just wait until midday to be safe, and always avoid Sundays and Saturdays too if you can help it.

Make sure your website is accessible from any mobile phone. This way, you’ll make sure that every prospective customer has the ability to see what you’re offering the way you want them to. Load your site on various platforms to see how it appears, and make changes as necessary so that everyone who visits your site can enjoy the same functionality.

In conclusion, not only does mobile marketing cover a wide amount of media types, but it can also be used to appeal to a wide variety of customers. You should definitely give the tips and tricks provided in this article a try; and you should be ecstatic with the results that you see.

Interesting And Innovating Ideas For Mobile Marketing Campaigns (5)

Interesting And Innovating Ideas For Mobile Marketing Campaigns

With all of the different types of marketing that exist, it might be hard to track down what works best with which media type. In the case of mobile marketing, it is pretty easy to narrow down not only what media you want to focus on but also what audience. Read this article for some great tips.

Do not treat mobile marketing as a strategy or objective. You are going to have to consider mobile marketing to be a medium for communication, relationship building and marketing. It should be a support system for your existing business, marketing plan and social media objectives. Keeping this in mind as you make your moves is going to help you make the most of the method.

Make your messages viral. Text messages can be very quickly and easily forwarded to other people. Yous should sometimes ask your subscribers to invite their friends if they enjoy your service. Make sure to include opt-in instructions. You may be amazed at how quickly that can make your database grow.

Make use of QR codes to allow mobile device users to instantly access your marketing content. QR codes are square, black-and-white boxes that have data encoded in them. When a user takes a picture of the QR code with his mobile device’s camera, a decoding app will take the user to a website or show a message. This means your customers don’t have to write down a URL to visit later.

Information you send out has to be meaningful if you expect to receive a meaningful response. Little reminders about nothing but your existence are annoying. So if you’re contacting someone via mobile marketing, make sure that you have a worthy cause for doing so. It’s not a lot to ask.

Make you mobile marketing campaign fun. When customers are, waiting in line or waiting for a train or bus they turn to their mobile device as a source of engaging entertainment. Therefor mobile marketing offers should provide bite-size chucks of meaningful but entertaining information with an inherent sense of urgency.

Learn what type of audience you have. If your audience is more technologically sound, you will need to talk to them differently than if they are middle-aged housewives. Pay attention to whom you are targeting, and learn how to speak the same way they do in order to make them feel most welcome.

When undertaking a mobile marketing campaign keep in mind that most people look for businesses in their area. Include keywords in your campaign that let’s a potential customer know your local business location and then target the largest audience possible.

When you have an event planned such as a big sale, you can send reminder messages to people. You should probably let people know about it two weeks in advance, and then remind them about the event a few hours before it starts. Do not constantly send messages about one event.

To summarize, there are a lot of different ways that you can get your message out there, but few are as direct as mobile marketing. As you saw by the examples in this article, it can be extremely beneficial if you know what you are doing. Hopefully it works well for you.

1 2 3 10